Promotional SMSes are sent to customers to build awareness of a product, business, or service. The promotional SMS on the screen is inviting this customer to patronize the business. And like all good promotional SMSes, this offer comes with a juice catch – a 30% discount.

Another type of SMS marketing is discount SMS. Discount SMSes are just as the name implies. These are text messages that offer unique codes, discounts, and other promotions like the example on screen. Survey messages go out to customers to gather information.

SMS marketing? SMS stands for Short Message Service and it’s one of the most ubiquitous forms of communication. When we say SMS marketing, we’re talking about sending text messages that are up to 160 characters, including plain text numbers and emojis. MMS, or multimedia messaging service, is a type of SMS marketing that contains videos, images, audio, and GIFs within that text message. Like email, SMS has become a way for brands to connect with consumers in a

personalized and measurable way. Marketers can take advantage of SMS marketing at every step of the customer lifecycle, turning browsers into buyers and engaging customers in conversations. Being able to connect with customers through personalized two-way messaging is what’s made SMS a game-changing performance marketing channel for brands of all sizes.